Style Guide


When creating a header, all you need to do is add a # before your header or use the contextual toolbar. You can keep adding up to six # in a row to make the headers smaller.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

If you paste in a URL, like - it'll automatically be linked up. But if you want to customise your anchor text, you can do that too! Here's a link to the Ghost website.


Add call to action buttons to your posts using button cards. Buttons can be center or left aligned, include custom button text, and link to any URL.


If you want to add a quote, you just need to add a > to the beginning of the line or use the contextual toolbar, and it will put it into the quote format.

Minimal Quote

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Bold Quote

The only impossible journey is the one you never begin — Tony Robbins


With the Bookmark card you can present links in a much richer format. If the URL points to a page with right meta information it can show the page title, excerpt, author, publisher and even a preview image.

Beautiful Free Images & Pictures | Unsplash
Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.


It's now possible to upload audio files directly to your posts!
This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly.

Jingle Bells

File Uploads

Following audio and video cards, now you can add downloadable files to your posts in Ghost. File uploads can be used to share multiple types of content with your audience. Files display in your content with a custom name and caption, like this:


Add visual headers to your content to create bold, attention-grabbing section headers.

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You can upload images using the Image card. Once inserted you can display images beautifully into your content at different sizes (normal, full, and wide) and add captions if needed.

Normal Format

Photo by Henry & Co. / Unsplash

Full Format

Sunday Strolls
Photo by Matthew Bennett / Unsplash

Wide Format

Photo by Derek Thomson / Unsplash

Ghost supports image galleries for up to 9 images at a time, all of which are responsively optimised and organised to look their best no matter how many images you add or remove.


If a picture is worth a thousand words then a GIF is worth a thousand pictures. Express yourself with moving cats and talking dogs in Ghost.


As a follow up from audio cards, you can now upload videos to your content in Ghost. Once uploaded, your video content renders in a beautiful video player:



Product Cards

Display products beautifully with custom content including an image, description, button or rating, so you can add your favorite recommendations to any post.

Russell's Reserve - 6yr Rye

This rye is hot at first amd then settles into a nice, soft finish. Vanilla, caramel, and that classic rye spice at the end.

$64.99 on Bervmo

NFT Cards

Ghost just got a new embed. Just like when you share links from YouTube, Soundcloud, and Spotify, OpenSea links now get a beautiful card to make it easier for you to showcase your digital art.


Ever find yourself wanting to add extra styling to important information in your posts? Well, now you can with callout cards.

Check out our library of resources to help you grow your audience, and build an independent subscription business.
Each callout card can include an emoji, any length of text with styles and links, and a custom background colour.


Use the new Toggle cards to create collapsible sections of text in your posts and pages. Great for creating distinct sections in your content, or adding an FAQ section.

When should I use Toggles?

Toggles allow you to create collapsible sections of content which is a great way to make your content less overwhelming and easy to navigate. A common example is an FAQ section, like this one.

Where can I take Ghost for a spin?

Start a free 14-day trial here. You won't be billed at the end, and you'll have access to all features.

List Types

Unordered list

  • Item number one
  • Item number two
    • Nested item one
    • Nested item two
  • Item number three

Ordered list

  1. Item number one
  2. Item number two
    1. Nested item one
    2. Nested item two
  3. Item number three


If you’re a technical writer, you may want to use example snippets of code to teach your readers a particular syntax. Using a single backtick (`) around a word in a sentence, you can show a quick code snippet. three backticks (```) will turn an entire paragraph into a code block.

.awesome-thing {
  display: block;
  width: 100%;